I don't know about you. But, for me gone are the days when music videos matter a lot to people.
Everyone loved watching MTV before. Today, people consume media on demand and the interest for music videos drastically went down.
Hence, the reason why so many artists tend to make flashy, unique and even controversial music videos. They are competing for our attention. (I'm thinking about the likes of Lady Gaga and Miley Cyrus)
Though I appreciate their creativity, you cannot beat pure ingenuity. That is where OK Go comes in. If I'm not mistaken, most if not all of their videos have a certain creative uniqueness in them. And, these videos blow all the other music videos away.
Here is their recent single "I Won't Let You Down."
It shows some cool new formations and amazing drone shots. But, wait till you see the last part. You will understand why I said OK Go's creativity is mindblowing.
Check it out for yourself here: