Saturday, September 12, 2015

Hashtags Are The New TV Ratings
It's a relaxing Saturday noon and I've got nothing much to do. So, I decided to turn on the television to see which noon time shows are getting the buzz.

I decided to flip through "It's Showtime" and "Eat Bulaga." These are the noon time shows of ABS-CBN and GMA, the biggest networks here in the Philippines. 

There's one thing very obvious that both these shows are doing. They are pushing the use of hashtags. 


These shows encourage their viewers to tweet an official hashtag with the obvious purpose of making it a trending topic on social media.

When I looked at the Twitter trends, this strategy definitely works. Their hashtags are trending worldwide today.

#ALDUBTheAbduction is the official hashtag Eat Bulaga is using for their famous Kalyeserye with the Aldub love team. #ShowtimeAllTheTime  is the hashtag the competing show, It's Showtime is using for their episode today. 

Hashtags As a Substitute for TV Ratings

While we relied on Nielsen ratings for TV before, I believe that in today's age of social media and the Internet, these #hashtags can already be a good substitute for them. 

Everyone is on social media. People talk about everything that interests them in these platforms. Media outlets, TV shows and broadcasting companies can definitely use them to assess how their shows are doing.

Social Media Platforms are Free

These platforms are totally free to use. These companies don't have to spend a ton of money to determine which shows people are talking about. 

The Viewers are Engaged

People who are in these platforms are also very engaged. No wonder why companies are creating Twitter accounts and engaging with them. Social media (free) marketing at its best. 

Social Media Has Changed The Way We Watch TV

After noticing all these, I realized I could have just turned off the TV and browsed through the trending topics on Twitter. 

Everything that happens on these shows are very well tweeted by their loyal fans and followers anyway. 

Before, we only had our families listen to our comments on TV shows. Today, millions of people are already listening to what you have to say on social media.

Are you noticing the trend too?

Carlo Borja is the Head of Online Marketing for Time Doctor, a time tracking software for remote teams. He is a full-time telecommuter, a digital nomad and a coffee junkie.

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Contact Details
Carlo Borja
Cagayan de Oro, Philippines