Sunday, February 12, 2017

Good Students Deserve a Donut

At least that is what Krispy Kreme thinks. They are rewarding students with good grades by giving them free donuts. 

I think it's a good marketing move. They are not only targeting the 13-24 demographic. They're going beyond that. 

Imagine how many kids will tell their parents to get them to avail of these free donuts. Plus, it is very timely since it's the end of the school year and students are scrambling to achieve good grades.

Win-win situation. 

Good job, Krispy Kreme Philippines.

Kids, study hard.

Carlo Borja is the Head of Online Marketing for Time Doctor, a time tracking software for remote teams. He is a full-time telecommuter, a digital nomad and a coffee junkie.

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Carlo Borja
Cagayan de Oro, Philippines