Thursday, February 09, 2017

Jollibee is playing with my feelings

Just in time for Valentine's week, Jollibee just launched their social media campaign called #KwentongJollibeeValentineSeries.

As of this writing, there were already 2 videos released on their Facebook page. 

Both went viral. 

The first one talks about unconditional love and the other about never giving up (on your crush).

Basically, Jollibee went on with playing with my feelings tonight. These ads hit me right in the heart. I'd say it's definitely a successful viral marketing campaign.

I don't want to spoil the plot. Just head over to Jollibee's Facebook page and see for yourself.

Good job, Jollibee. You're winning in social media right now.

Carlo Borja is the Head of Online Marketing for Time Doctor, a time tracking software for remote teams. He is a full-time telecommuter, a digital nomad and a coffee junkie.

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Carlo Borja
@carloborja
Cagayan de Oro, Philippines